Oriane X Claude
Video Intelligence
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April 2026

The US makeup creator map

10,000+ videos analyzed on TikTok and Instagram to identify every creator actively producing makeup content in English over the last 3 months.

Search: visual makeup application  ×  spoken language: English
10,000+
Videos
5,326
Creators
5.4%
Avg Engagement
81%
TikTok
3,100
Emails Found
Publishing Volume
Matching videos by week
2.1K
W12
2.8K
W13
3.0K
W14
2.1K
W15
Content Formats
Detected via hashtags, captions, and spoken words
GRWM
1,415
Lip Content
2,448
Tutorial
913
Foundation
1,526
Blush
1,883
Contour
1,541
Concealer
1,575
Mascara
1,106
Trending Hashtags
Most used across all videos
#makeup
1,558
#grwm
943
#fyp
788
#makeuptutorial
778
#skincare
260
#beauty
259
#makeuphacks
193
#lipcombo
172
Brands in Captions
Tagged with @ in descriptions
Maybelline
256
Sephora
247
Dior
240
Milk Makeup
118
Charlotte Tilbury
74
Huda Beauty
70
Ulta
66
YSL
53
Brands Spoken in Audio
Mentioned verbally in video audio
Rare Beauty
265
Sephora
264
Mk By Mario
252
Milk Makeup
250
MAC
236
Huda Beauty
235
Charlotte Tilbury
225
L'Oreal
223
&128269; Shadow Reach — The invisible brand mentions
Brands spoken aloud in videos but never tagged in captions. This is organic, unsponsored presence, completely invisible to traditional social listening tools. Only detectable through multimodal video analysis.
Tagged in caption Shadow (spoken only)
1
Milk Makeup
94
vs
216
2
L'Oreal
98
vs
204
3
MAC
105
vs
201
4
Dior
51
vs
147
5
Mk By Mario
289
vs
141
6
Huda Beauty
383
vs
124
7
Sephora
348
vs
123
8
Charlotte Tilbury
336
vs
118
9
Rare Beauty
333
vs
113
10
Hourglass
216
vs
104
11
Maybelline
291
vs
100
12
e.l.f.
193
vs
94
13
NYX
192
vs
86
14
Morphe
243
vs
81
15
Fenty Beauty
163
vs
71
16
Benefit
122
vs
69
17
Armani Beauty
114
vs
67
18
Essence
93
vs
65
Key insight: Milk Makeup is spoken in 250 videos but tagged only 94 times — 70% of its presence is invisible to traditional tools. L'Oreal and MAC show similar patterns: 68% and 66% shadow respectively. Dior reaches 74% shadow — the highest of any luxury brand. These brands enjoy massive organic affinity that no text-based social listening tool can detect.

Top 200 — Underexploited Creators

Filtered for outreach: views outpace followers, engagement above 5%, minimal or no recent brand deals. Sorted by engagement rate.

#
Creator
Followers
Views
Eng.
V/F
Generated with Oriane × Claude
Data: Mar 16 – Apr 5, 2026 · TikTok & Instagram · English-language makeup content