Every day, thousands of creators talk about brands on video — without ever writing their name in a caption, adding a hashtag, or tagging the account. That content is invisible to traditional social listening tools, which rely entirely on text signals to detect brand mentions.
Shadow Reach® is the metric Oriane created to quantify this blind spot. It measures the total video views generated by content where a brand is mentioned exclusively in spoken audio, detected through Oriane's frame-level transcription and indexing engine.
For brands like McDonald's, more than 62% of their total reach on short-form video comes from content they cannot detect with conventional tools. That is organic influence happening in plain sight — invisible only because the industry has been looking in the wrong place.
Oriane indexes every frame and every word spoken in video, giving brands the full picture of how they live on social — not just the part creators decide to write down.