ORIANE INTELLIGENCE Vol. 01 · No. 04 Q2 2026
Market Intelligence Report · Financial Services Sector
Sector Report Issued April 17, 2026
⟶ Financial Services · Social Video Analysis

The Financial Services Conversation Landscape

A multimodal video intelligence analysis of how finance is discussed on TikTok and Instagram — mapping five conversation pillars, measuring brand pull-through across the major retail finance institutions, and identifying the whitespace available to any brand ready to lead the narrative.

COVERAGE TikTok + Instagram · PERIOD Jan 17 – Apr 06, 2026 · METHOD Multimodal AI · Audio + Caption + Bio · SOURCE Oriane video intelligence engine
Videos
8,415
Finance-relevant
Total Views
1.11B
Cumulative reach
Engagement
78.1M
Likes · comments · shares
Creators
5,204
Unique accounts
Avg ER
6.36%
Per video
Pillars
5
Conversation territories
⟶ Section 01

Executive Summary

What the financial services conversation is actually saying on TikTok and Instagram — and what it means for any brand building always-on reputation.

Across 8,415 finance-relevant videos and 1.11B views analyzed over 80 days, the financial services conversation on TikTok and Instagram is defined by a single emotional undercurrent: anxiety expressed as anger. 60.6% of Trust-pillar content and 64.4% of Conduct-pillar content carries negative sentiment. People are not asking whether to trust financial institutions — they are telling each other not to.

Yet across the five major retail finance brands — Robinhood, Charles Schwab, Fidelity, Coinbase, and E*TRADE/Morgan Stanley — competitor presence is under 1% in Financial Concerns videos and under 1.1% in Conduct videos. The conversation is overwhelmingly brand-free. This is the definition of whitespace: high-volume, high-emotion, unowned.

The strategic implication is clear. The opportunity for any financial services brand is not to shout louder inside Innovation (where Schwab, Coinbase, and Fidelity are already present). It is to show up with steadiness in the pillars where audiences are most anxious and the category is most absent.

Oriane multimodal analysis · spoken audio + caption + bio detection · Jan 17 – Apr 06, 2026
⟶ The Shadow Reach Finding

538 videos · 42M views
Invisible to every text-only listening tool

Across the five priority competitors, 538 videos mention these brands in spoken audio only — never in captions, hashtags, or @mentions. These 42 million views are completely absent from Brandwatch, Talkwalker, Meltwater, Sprinklr, and every text-based social listening platform. The most extreme case: 99% of Fidelity mentions on Instagram and TikTok are audio-only. When a brand's entire presence on the two biggest video platforms lives in the audio track, text-based tools are effectively blind. This is the video blind spot Oriane was built to close.

Fidelity
99%
audio-only
Schwab
91%
audio-only
Coinbase
81%
audio-only
E*TRADE/MS
78%
audio-only
Robinhood
74%
audio-only
Key Finding 01

The Anger is in Trust, Not in Innovation

Trust and Conduct pillars run 60-64% negative. Innovation runs 48.7% positive. Citizenship runs 45.4% positive. Audiences reward brands that show up with innovation and purpose — and punish those positioned only as "trusted institutions." The always-on lesson: earn trust by acting, not by claiming.

Trust: 60.6% NEG · Innovation: 48.7% POS
Key Finding 02

Scam Culture is the Dominant Frame

One sub-theme — "scam culture" — accounts for 3,007 videos and 518M views, 69% of it negative. This is the meta-narrative audiences are swimming in. Any finance brand speaking about trust without acknowledging this tone will feel tone-deaf. Be the brand that names the fraud, not the one that pretends it isn't happening.

3,007 videos · 518M views · 69% NEG
Key Finding 03

Schwab is Quietly Winning

Charles Schwab is the top-mentioned competitor in 8 of 22 sub-themes — more than any other brand. Schwab dominates Innovation (20.5% pull-through), Tax Season (14 videos), Emergency Fund (7), Cost of Living (4), and leads in Fractional Investing, Side Hustle, and Generational Wealth. They are not loud — they are consistent. Consistency is the moat.

Schwab leads 8 of 22 sub-themes
Key Finding 04

First-Gen Wealth: Highest Positive Territory

The "Financial Literacy Missing" sub-theme carries the highest positive-sentiment rate in the entire dataset at 51.9%. Combined with "Generational Wealth Building" (8.02% ER) it forms a territory where audiences are hungry for credible voices and no competitor brand has meaningful presence. The most defensible whitespace in the analysis.

196 videos · 52% POS · competitors <6 vids
⟶ Section 02

The Five Conversation Pillars

Pillar-level volume, reach, and sentiment — the structural topography of finance on social video.

Pillar Volume
Video Count
Financial Concerns
4,781
Trust & Credibility
3,428
Conduct & Ethics
464
Innovation
117
Corporate Citizenship
108

Concerns and Trust account for 97% of pillar volume. Conduct, Innovation, and Citizenship are small but strategically important — they carry far higher positive sentiment and are where brand leadership narratives can be built.

Pillar Reach
Views per Pillar
Trust & Credibility
586M
Financial Concerns
529M
Conduct & Ethics
68M
Citizenship
8M
Innovation
6.5M

Trust leads on reach — the platform algorithm is actively amplifying trust-related content. Financial Concerns is close behind. The dissonance: these are the two pillars where competitor brands are most absent.

Pillar Sentiment — The Emotional Map
Positive / Neutral / Negative
Financial Concerns4,781 vids
30.8%
57.3%
11.9%
Trust & Credibility3,428 vids
15.8%
23.6%
60.6%
Conduct & Ethics464 vids
12.3%
23.3%
64.4%
Innovation117 vids
48.7%
47%
4.3%
Corporate Citizenship108 vids
45.4%
36.1%
18.5%
POSITIVE
NEUTRAL
NEGATIVE

The emotional map is the strategic map. Innovation and Citizenship reward participation. Trust and Conduct punish defensive claims. Financial Concerns is where the real human need lives — 57% neutral means the conversation is waiting for a credible voice to shape it.

Pillar Insight 01

The Concerns-Trust Paradox

Concerns and Trust together represent 97% of conversation volume. But only 15.8% of Trust content is positive vs. 30.8% of Concerns. Audiences talk about their fears without blaming the industry in Concerns. The moment "trust" enters the frame, sentiment flips negative.

Trust 60.6% NEG · Concerns 11.9% NEG
Pillar Insight 02

Conduct is Small but Searing

Only 464 videos, but 64.4% negative — the most concentrated negative territory in the dataset. These are videos where audiences name fiduciary failures, predatory practices, and fine-print betrayals. A brand that shows up with transparency — not defense — earns outsized return.

464 vids · 64% NEG · 11.67% ER top
Pillar Insight 03

Innovation is the Clean Upside

Only 117 videos but 48.7% positive and just 4.3% negative — the cleanest pillar to participate in. Competitors know this: Schwab 20.5%, Fidelity 17.9%, Coinbase 14.5% pull-through. The risk: being the tenth brand in an already-crowded positive conversation builds undifferentiated reputation.

48.7% POS · 3 competitors established
Pillar Insight 04

Citizenship Rewards Specificity

Only 108 videos with 45.4% positive — the highest-quality engagement in the dataset. The signal is in the sub-themes, not the pillar: Financial Literacy Missing (52% positive), Generational Wealth (8.02% ER) outperform abstract ESG content. Specificity wins, not corporate positioning.

45.4% POS · 7.35% ER · Micro > Macro
⟶ Section 03

Brand Pull-Through

Where the five major retail finance brands actually show up in conversation — and where they don't.

Across the five conversation pillars, the five major retail finance brands combined appear in less than 1% of Financial Concerns videos and less than 1.1% of Conduct videos. They only become visible in Innovation (where Schwab leads with 20.5%) and Citizenship (where no brand exceeds 4.6%). The financial services conversation is not a branded conversation — it is a creator conversation about brands that are mostly absent.

Brand presence calculated via spoken-word and caption detection across all 8,415 relevant videos
Brand Pull-Through Matrix
% of pillar videos mentioning each brand
Pillar Robinhood Schwab Fidelity Coinbase E*TRADE/MS
Financial Concerns 0.33% 0.67% 0.69% 0.23% 0.23%
Trust & Credibility 0.15% 0.44% 0.53% 0.32% 0.2%
Conduct & Ethics 0.65% 1.08% 0.65% 0.65% 0.22%
Innovation 5.98% 20.51% 17.95% 14.53% —
Corporate Citizenship 4.63% 4.63% 3.7% 1.85% 0.93%

The matrix reads diagonally: competitors concentrate in Innovation and Citizenship, and nearly vanish in the two pillars audiences care about most. Schwab is the only brand with meaningful presence across 4 of 5 pillars.

⟶ Brand Dossier

The Five Major Players

Robinhood
⟶ The Gateway Brand
113 vids · 6.9M views · 4.45% ER

The entry-level account of retail investing. 41.6% positive but lowest ER (4.45%) — creators mention Robinhood as a starting point, not a destination. Brand strength: accessibility. Weakness: never the serious answer.

+41.6% POS -8.0% NEG Strongest in: Market Volatility · Financial Literacy · Innovation
Schwab
⟶ The Quiet Winner
162 vids · 16.6M views · 6.86% ER

Top competitor in 8 of 22 sub-themes. 46.9% positive, 4.9% negative. Schwab is the brand most often recommended by creators as "the one you should actually use." Steady, broad presence — the hardest to dislodge.

+46.9% POS -4.9% NEG Strongest in: Innovation · Cost of Living · Tax Season · Emergency Fund · Retirement
Fidelity
⟶ The Retirement Default
80 vids · 10.4M views · 6.91% ER

Highest positive sentiment of all 5 (52.5%) and highest ER (6.91%). Fidelity owns the Retirement conversation — 53 videos in Retirement Anxiety alone, more than any other brand. The default answer when the question is about 401k or IRA.

+52.5% POS -6.2% NEG Strongest in: Retirement · Hidden Fees · Student Loans · Conduct
Coinbase
⟶ The Innovation Claimant
179 vids · 10.9M views · 5.05% ER

Most-mentioned overall (179 vids) but only 24.6% positive — a sentiment drag. Coinbase owns the Crypto Integration conversation (24 vids) and AI-Powered Investing (47 vids). High volume, high polarization.

+24.6% POS -5.6% NEG Strongest in: Crypto · AI Investing · Generational Wealth
E*TRADE/MS
⟶ The Quiet Giant
105 vids · 4.8M views · 4.89% ER

Lowest share of voice of the 5, lowest ER (4.89%). 25.7% positive. The Morgan Stanley side dominates the conversation — usually in a critical frame. Big Bank Distrust is where E*TRADE/MS appears most (14 videos).

+25.7% POS -7.6% NEG Strongest in: Big Bank Distrust · HNW signals · Institutional
⟶ Strategic Read

The Positioning Map

Robinhood owns the gateway. Schwab owns the steady. Fidelity owns retirement. Coinbase owns crypto+AI. E*TRADE/MS has the legacy institutional position. For any challenger brand, the real opportunity is not to compete head-on with any of these — it is to claim the pillars none of them have claimed: the anti-anxiety voice in Concerns, and the first-gen wealth voice in Citizenship.

⟶ Section 04

Content Territories

Seven durable content territories derived from the data — each tied to a pillar, an engagement signature, and a clear competitive whitespace.

Each territory below is built from three pieces of evidence: conversation volume (is the audience actually talking about this), engagement signature (do these videos over-perform), and competitive whitespace (is the brand seat open). These are not campaign ideas. They are durable content pillars a financial brand can run across seasons, creator cohorts, and news cycles.

01
The Anti-Anxiety Voice
⟶ Financial Concerns
4,882 videos · 741M views · 60% negative sentiment

Scam Culture + Market Volatility Fear + Cost of Living Squeeze combined: 4,882 videos, 741M views. These videos carry 40-70% negative sentiment. Audiences are scared and angry. No brand is showing up to meet them with calm.

⟶ The Always-On PlayThe largest, most emotionally charged territory in the dataset is functionally unowned. Creators dominate the conversation; financial brands are nearly absent (<0.8% combined pull-through). Any brand entering this space with steadiness instead of salesmanship captures disproportionate reputation return.
Weekly explainersRecurring named hostQ&A from viewer questions
Whitespace: High. Combined competitor presence: under 0.8%.
02
Fees in the Fine Print
⟶ Trust & Conduct
355 videos · 70M views · 47% positive sentiment

Hidden Fees Outrage: 132 videos, 32M views, 59.8% positive sentiment. Transparency Demands: 223 videos, 44.4% positive. The rare territory where the subject is negative but audience reception is overwhelmingly positive — creators reward brands willing to name what others hide.

⟶ The Always-On PlayFee transparency is the one trust territory where audiences are not pre-skeptical. A brand that reads the fine print aloud — including its own — earns credibility that no positive positioning language can buy.
Fine print read-aloudsSide-by-side comparisonsJargon translators
Whitespace: High. Schwab and Fidelity under 1% pull-through.
03
The New Retirement
⟶ Financial Concerns + Innovation
766 videos · 83M views · Fidelity's stronghold

Retirement Anxiety: 766 videos, 83M views, 6.62% ER, 39.8% positive. The only anxiety territory where audiences are receptive, not reactive. Fidelity appears in 7% of these videos — the highest concentration of any competitor in any pillar.

⟶ The Always-On PlayReframe retirement for Millennials and Gen Z rethinking the timeline — early retirement, sabbaticals, freelance careers. Not your parents' 401k. Fidelity's default positioning is beatable if the frame shifts.
Retirement reimagined seriesAdvisor interviews"What if you don't retire at 65?" content
Whitespace: Medium. Fidelity established but beatable.
04
AI Meets Your Money
⟶ Innovation
844 videos · 107M views · 37% positive

AI-Powered Investing: 844 videos, 107M views, 37.2% positive / 15.8% negative. Coinbase (47 vids) and Schwab (24 vids) are already leaning in. This is where the brand narrative of the next 18 months gets written — early movers set the frame.

⟶ The Always-On PlayTake a credible position on AI in investing. Demystify it. Build trust by showing the guardrails, not just the hype. Territory is still forming — no single brand has claimed the authoritative voice.
"What AI actually does" seriesAI-vs-advisor comparisonsBuilder interviews
Whitespace: Medium. Competitors active but territory unformed.
05
First-Gen Wealth
⟶ Citizenship + HNW crossover
196 videos · 21M views · 52% positive (highest in dataset)

Generational Wealth Building (117 vids, 8.02% ER) + Financial Literacy Missing (79 vids, 51.9% positive) = underserved high-affinity territory. Highest positive sentiment rate in the entire dataset.

⟶ The Always-On PlayOwn the first-generation wealth conversation. Not charity. Not finance 101. Real mechanics: trusts, estate planning, protecting family wealth when you didn't grow up with any. All 5 priority competitors have under 6 videos each here.
"What I wish my parents knew"First-gen advisor partnershipsEstate planning simplified
Whitespace: Very high. All 5 competitors under 6 videos each.
06
Live Like a Billionaire
⟶ HNW Aspiration
224 videos · 58M views · 8.35% ER (highest performer)

Invest Like a Billionaire sub-theme: 224 videos, 58M views, 8.35% ER — the highest engagement of any high-volume territory in the dataset. Audiences are hungry for wealth-strategy content. Schwab leads marginally (9 vids) but nobody owns this space.

⟶ The Always-On PlayBring HNW strategies into accessible conversation. Not "get rich quick" — how the wealthy actually think about risk, taxes, and time horizons. Speaks to HNW and aspirational Millennial audiences simultaneously.
"How billionaires really invest"Wealth strategist seriesTax-smart moves
Whitespace: Very high. Topic is hot, no brand owns it.
07
Tax Season, Translated
⟶ Seasonal Conduct
454 videos · 67M views · 7.22% ER

Tax Season Stress: 454 videos, 67M views, 7.22% ER, 32.2% positive. Seasonal but recurring — builds institutional knowledge year over year. Schwab has 14 videos, other competitors near zero.

⟶ The Always-On PlayTax season is an annually recurring reputation moment. Year-over-year "How to prepare" content becomes a searchable asset the brand owns in both social and organic search.
Annual tax prep seriesCPA Q&A livesMistakes to avoid
Whitespace: High. Schwab has small beachhead.
Full Territory Landscape
All 25 sub-themes scanned
Sub-Theme Videos Views Avg ER +/- Top Brand
Scam Culture 3,007 518.2M 6.74% +10.0% / -69.2% Coinbase (10)
Inflation Reality 2,364 257.1M 5.96% +26.7% / -12.7% Schwab (11)
Cost of Living Squeeze 1,029 94.3M 6.85% +29.3% / -13.6% Schwab (4)
Market Volatility Fear 846 128.6M 5.72% +33.7% / -11.9% Robinhood (15)
AI-Powered Investing 844 107.1M 6.44% +37.2% / -15.8% Coinbase (47)
Retirement Anxiety 766 83.0M 6.62% +39.8% / -9.4% Fidelity (53)
Tax Season Stress 454 67.5M 7.22% +32.2% / -19.6% Schwab (14)
Big Bank Distrust 419 136.4M 7.41% +21.2% / -40.1% E*TRADE/MS (14)
Emergency Fund Struggle 287 22.3M 6.6% +42.9% / -9.1% Schwab (7)
Invest Like a Billionaire 224 57.6M 8.35% +35.7% / -22.3% Schwab (9)
Transparency Demands 223 38.3M 5.71% +44.4% / -17.5% Coinbase (6)
Fractional & Micro-Investing 200 15.5M 6.76% +38.5% / -24.0% Schwab (18)
Hidden Fees Outrage 132 32.2M 4.42% +59.8% / -10.6% Fidelity (3)
Homeownership Crisis 121 7.0M 5.36% +43.8% / -10.7% Robinhood (1)
Generational Wealth Building 117 18.2M 8.02% +35.9% / -23.9% Coinbase (8)
Crypto Integration 107 15.1M 4.76% +37.4% / -15.0% Coinbase (24)
Student Loan Burden 99 8.8M 6.98% +39.4% / -23.2% Fidelity (1)
Side Hustle Economy 82 3.2M 6.68% +36.6% / -15.9% Schwab (3)
Financial Literacy Missing 79 3.1M 7.16% +51.9% / -12.7% Robinhood (6)
Predatory Practices 64 9.1M 6.01% +9.4% / -78.1% Robinhood (2)
Fiduciary Rights 38 3.0M 7.62% +39.5% / -7.9% Coinbase (1)
Dave Ramsey Critique 16 1.3M 5.49% +56.2% / -25.0% —
Girl Math & Money Culture 14 658K 8.13% +28.6% / -28.6% —
Access & Democratization 12 191K 7.68% +41.7% / -8.3% Robinhood (1)
Advisor Skepticism 11 339K 7.69% +27.3% / -27.3% —
⟶ Section 05

Audience Signals

Where Gen Z/Millennial FinTok and HNW audiences actually live — and how they engage with finance content.

Audience A

Gen Z / Millennial FinTok

137 videos carrying explicit FinTok cultural signals (loud budgeting, girl math, side hustle, generational wealth language). Avg 6.58% ER, 5.3M views. Creator profile: 561K avg followers, strong 10K–500K tier concentration. They speak in a specific lexicon and reward brands that use it fluently — without co-opting it.

137 vids · 5.3M views · 6.58% ER · 561K avg
Audience B

HNW & Wealth Signals

287 videos carrying high-net-worth conversation markers (private banking, estate planning, family office, billionaire, tax strategy). Avg 6.91% ER, 62M views. Creator profile: 804K avg followers. Higher reach, higher ER, more aspirational tone. "Live Like a Billionaire" alone drives 58M views at 8.35% ER.

287 vids · 62M views · 6.91% ER · 804K avg
Creator Tier

The Mid-Tier Sweet Spot

Mid-tier creators (100K–1M followers) carry 3,799 videos and 383M views at 6.78% ER — the highest engagement of any tier. For always-on content partnerships, this is the band to prioritize. Macro creators (1M+) get more views per video but lower engagement intensity.

Mid: 6.78% ER · Macro: 6.10% ER
Platform Split

TikTok is Where the Heat Is

TikTok carries 5,844 videos at 6.98% ER. Instagram carries 2,571 at 4.94% ER. But Instagram averages 1.74x more views per video. TikTok is the conversation engine; Instagram is the reach engine. Always-on strategy should lead on TikTok, amplify to Instagram for top performers.

TikTok 6.98% ER · IG 187K avg views
Creator Tier Performance
Where to Invest
Mid (100K–1M)
3,799
Micro (10K–100K)
2,853
Macro (1M+)
1,376
Nano (<10K)
387

Mid and Micro combined represent 79% of conversation volume — the creator tier most worth systematically engaging for always-on reputation work.

⟶ Section 06

Sentiment & Brand Safety

A tonal map of the conversation — and what that means for financial brands participating in it.

Overall Conversation Sentiment
Across 8,415 videos
24.7%
44.8%
30.5%
POSITIVE (2,078)
NEUTRAL (3,767)
NEGATIVE (2,570)

The financial services conversation runs 30.5% negative — significantly above what you'd see in beauty (3-4% negative) or lifestyle (5-8%). This is a category where skepticism is the default starting position. An always-on brand presence needs to earn trust in each post; it cannot inherit it.

Safety Check 01

Negative ≠ Unsafe

Most of the 30.5% negative content is not anti-brand — it is anti-system. Creators venting about inflation, predatory lenders, hidden fees. A values-aligned brand message lands well inside this tonal environment; a promotional message does not. The filter isn't sentiment — it's solidarity.

Safety Check 02

Scam Culture is the Tonal Floor

3,007 videos use scam/fraud framing — 36% of all relevant videos. Every always-on post will be read against this background. The strategic implication: lead with concrete action, not reassuring language. Audiences have been burned by "we care" copy.

Safety Check 03

Political & News Overlap

~8% of the dataset overlaps with political or news commentary. For always-on brand content, this is a tonal no-go zone — high volume, high volatility, high regulatory sensitivity. Filter out cleanly.

Safety Check 04

Clean Territories

Financial Literacy, Generational Wealth, Fractional Investing, Retirement Reimagined — these territories all run 35-52% positive, under 15% negative. They are where brand-led always-on content has the highest probability of being received well.

⟶ Section 07

Strategic Implications

Seven data-backed implications for any financial services brand building always-on reputation — each tied to a specific pillar, territory, or audience finding.

01

Anchor Always-On on Two Territories, Not Five

The Anti-Anxiety Voice (Concerns) + First-Gen Wealth (Citizenship) are the two territories where conversation volume is high, competitor presence is low, and sentiment is most receptive. All other territories should run as satellite content feeding these two anchors.

5,078 videos · 762M views · <1% competitor pull-through
02

Lead on TikTok, Extend to Instagram

TikTok delivers 6.98% ER vs. 4.94% on Instagram. But Instagram carries 1.74x more views per video. The operating model: create native on TikTok first, amplify top-15% performers to Instagram with bespoke edits. Do not treat these as a single content stream.

TikTok 6.98% ER · Instagram 187K avg views/vid
03

Build a 50-Creator "Brand Trust Council"

Of the 5,204 creators in this dataset, a clear mid-tier cohort (100K–1M followers, 6.78% ER, 3,799 videos) is generating the strongest engagement on finance topics. A 50-person always-on council with quarterly refresh gives a brand durable creator infrastructure to activate any territory within 48 hours.

Mid-tier: 6.78% ER vs. Macro: 6.10% ER
04

Contest Fidelity's Retirement Ownership

Fidelity appears in 53 of 766 Retirement Anxiety videos (7%) — their strongest pillar concentration. Retirement is the one Anxiety sub-territory with 39.8% positive sentiment. A "New Retirement" content pillar specifically designed to reframe retirement for Millennials/Gen Z is the clearest path to contesting Fidelity's default position.

766 videos · 83M views · Fidelity 7% pull-through
05

Make "Fees in the Fine Print" an Always-On Series

355 videos carrying the Hidden Fees + Transparency signal, 47% positive sentiment. This is the rare territory where the subject is negative but audience reception is overwhelmingly positive — because creators reward brands willing to name what others hide. Weekly fine-print-reading series, narrated by a named host.

355 videos · 70M views · 47% positive
06

Build a Tax Season Tentpole, Starting Now

Tax Season Stress generates 454 videos and 67M views at 7.22% ER — a recurring, highly searchable seasonal moment. Schwab leads with 14 videos. An annual "Tax Season, Translated" series launched now builds an evergreen library the brand owns in search and social for years.

454 videos · 67M views · 7.22% ER annually recurring
07

Translate HNW Into Accessible Language

"Invest Like a Billionaire" sub-theme: 224 videos, 58M views, 8.35% ER — the highest-engagement territory in the entire dataset. Audiences are hungry for HNW strategy content translated into normal-income decisions. A "How the Wealthy Actually Think" series speaks to HNW (aspiration) and Millennial (education) audiences simultaneously.

224 videos · 58M views · 8.35% ER (highest in dataset)
⟶ See the Platform

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Every insight in this report came from Oriane's multimodal video intelligence engine — spoken audio, visual frames, captions, and social signals indexed and searchable across millions of TikTok and Instagram videos. Book a demo to see how brand teams use Oriane to build ongoing reputation intelligence, creator discovery, competitive benchmarks, and campaign measurement.

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