Beauty Competitive Landscape

LUXURY
BEAUTY
IN MOTION

11
Brands Tracked
552
Owned Videos
9,687
Earned Videos
13W
Coverage Window
1.3B+
Total Earned Views
IG + TK
Platforms
01 — Owned Content

BRAND
PUBLISHING

Videos posted directly by each brand account. Sorted by average engagement rate. Click any card to open the strategy analysis.

Brands
Ranked by avg. engagement rate — click to analyse
02 — Earned Media

CREATOR
UNIVERSE

Videos from third-party creators mentioning each brand. Brand's own posts excluded. Sorted by total earned views.

Brands
Ranked by total earned views — click to explore the narrative
Searches on Oriane
Open these data pulls directly in Oriane
Published by — Owned content
diorbeauty · chanel.beauty · givenchybeauty · guerlain · armanibeauty · tomfordbeauty · charlottetilbury · pradabeauty · yslbeauty · burberrybeauty · rabanne
Open in Oriane ↗
Mentions of — Earned content
diorbeauty · chanel.beauty · givenchybeauty · guerlain · armanibeauty · tomfordbeauty · charlottetilbury · pradabeauty · yslbeauty · burberrybeauty · rabanne
Open in Oriane ↗
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