677M Views. 2,371 Videos.
The Galaxy Has Spoken.
A comprehensive social listening analysis of the Super Mario Galaxy Movie conversation across Instagram and TikTok, spanning 8+ languages and 50+ countries.
96% Positive or Neutral.
The Audience Loved It.
Sentiment analysis based on captions and comment sections across all 2,371 videos reveals an overwhelmingly warm reception for the Galaxy Movie.
Across 251 reviews and 315 reaction videos, the most discussed themes include:
Rosalina's backstory changes — A divisive topic. Many fans expressed disappointment that Rosalina's origin was altered to give Princess Peach more development time. Others appreciated the creative decision.
Animation quality — Nearly universally praised. Illumination's work on the galaxy environments, Luma designs, and space sequences drew comparisons to Pixar-level quality.
Cast performance — Anya Taylor-Joy (Peach) and Jack Black (Bowser) received the most positive mentions. The Konbini interview with both actors went viral in France.
McDonald's collaboration — The Mario Galaxy Happy Meal menu (star-shaped nuggets, mushroom sauce, popcorn McFlurry) generated significant organic content, especially in France and Spain.
Yoshi's introduction — Fandango's first-look at Yoshi generated 3.7M views and overwhelmingly positive reactions across all markets.
The Creators Driving
The Conversation
From Universal's official channels to independent reviewers and food creators, the Mario Galaxy Movie reached audiences through diverse content pathways.
| # | Creator | Platform | Views | Likes | Language |
|---|---|---|---|---|---|
| 1 | @childishgambino | IG | 50,843,363 | 4,474,826 | English |
| 2 | @itsdonaldduck | TT | 42,900,000 | 5,700,000 | English |
| 3 | @mikirai | TT | 28,900,000 | 3,400,000 | English |
| 4 | @jojoakams | TT | 20,500,000 | 2,000,000 | English |
| 5 | @bfrfrm | TT | 20,200,000 | 2,400,000 | English |
| 6 | @slylionking | TT | 17,700,000 | 1,500,000 | English |
| 7 | @loganhughes | IG | 16,858,543 | 773,825 | English |
| 8 | @uipmalaysia | TT | 11,800,000 | 33,100 | Asian |
| 9 | @aliciamaee | TT | 11,200,000 | 1,400,000 | English |
| 10 | @thevoicekids | TT | 9,100,000 | 593,900 | German |
| 11 | @luisandhaniel | TT | 8,600,000 | 600,500 | English |
| 12 | @nintendo_nyc_fan | TT | 8,200,000 | 659,300 | English |
| 13 | @kingjonasbridges | TT | 7,500,000 | 743,300 | English |
| 14 | @houseofhighlight | TT | 7,300,000 | 453,600 | English |
| 15 | @danicooppss | TT | 7,200,000 | 1,100,000 | English |
| 16 | @lucianothegoatt | TT | 6,200,000 | 680,100 | English |
| 17 | @spaceygrace | TT | 5,700,000 | 713,600 | English |
| 18 | @nataliaxprr | TT | 5,400,000 | 93,700 | Spanish |
| 19 | @chrisguerrafood | TT | 5,400,000 | 357,800 | English |
| 20 | @foryouamvv | TT | 563,900 | 67,000 | English |
Key institutional and media accounts driving official conversation around the film:
322K Comments.
What The Audience Really Thinks.
The most liked comments across all videos reveal the dominant conversation themes: cast praise, nostalgia, and cross-franchise comparisons.
A Truly Global Phenomenon.
8 Languages. 50+ Countries.
Comparing conversation volume, engagement, and sentiment across the major language markets reached by the Super Mario Galaxy Movie.
| Market | Videos | Total Views | Avg Views | Likes | Avg Engagement |
|---|---|---|---|---|---|
| English | 1,504 | 481M | 320K | 25.8M | 6.74% |
| Spanish | 419 | 104M | 248K | 7.5M | 6.47% |
| Portuguese | 147 | 35M | 238K | 1.9M | 7.59% |
| French | 162 | 27.3M | 169K | 994K | 5.27% |
| German | 101 | 24.2M | 240K | 1.2M | 4.96% |
| Asian | 23 | 3.8M | 167K | 98K | 4.91% |
| Arabic | 13 | 1M | 80K | 39K | 3.64% |
Spanish-speaking market is the second largest by volume (419 videos) with strong representation from LATAM markets (Mexico, Argentina, Venezuela, Colombia). Universal Pictures' regional accounts are active contributors.
German market punches above its weight with only 101 videos but 240K average views — benefiting from high-follower creators like @herranwalt (2M views) and institutional accounts like @thevoicekids.
French market shows strong institutional presence (Universal FR, Konbini, McFly et Carlito, TF1+) but lower average engagement than other European markets. Detailed analysis in the France tab.
La France Parle de Mario Galaxy.
162 Vidéos. 27.3M Vues.
Deep dive into the French-speaking market: official distributors, media coverage, influencer content, and brand partnerships driving the conversation.
| # | Creator | Platform | Views | Likes | Context |
|---|---|---|---|---|---|
| 1 | @therealsupes | IG | 4,519,684 | 10,562 | Movie review — English-spoken, French caption |
| 2 | @universalfr | TT | 3,500,000 | 171,000 | Official — "Yoshi contre-attaque !" |
| 3 | @universalfr | TT | 2,700,000 | 42,200 | Official — Trailer "Il faut beaucoup d'étoiles" |
| 4 | @konbini | IG | 1,045,981 | 16,194 | Interview WTF — Anya Taylor-Joy & Jack Black |
| 5 | @supes | TT | 1,000,000 | 25,700 | Movie review — English spoken |
| 6 | @thomasyapas | TT | 957,700 | 64,900 | McDo x Mario Galaxy menu review |
| 7 | @universalfr | TT | 673,800 | 9,478 | Official — Ticket pre-sale |
| 8 | @moviesaretherapy | TT | 557,100 | 44,400 | New releases roundup |
| 9 | @universalpicturesch | TT | 494,700 | 1,583 | Official Swiss — "Ne réveillez pas le dinosaure" |
| 10 | @mcflyetcarlitouniverse | IG | 452,245 | 14,664 | Unboxing coffret collector |
| 11 | @universalpicturesch | TT | 445,500 | 1,052 | Official Swiss — Teaser |
| 12 | @itsneotheone | TT | 405,400 | 15,300 | Brother vs Brother challenge |
| 13 | @konbini | IG | 403,456 | 6,847 | French Quiz — Chris Pratt & Charlie Day in Tokyo |
| 14 | @keonii_ | TT | 349,700 | 23,900 | McDo Mario Galaxy menu taste test |
| 15 | @tf1plus | IG | 94,288 | 1,006 | Official TV — Coverage |
Konbini is the top French media outlet. Two pieces of content — the "WTF Interview" with Anya Taylor-Joy and Jack Black (1.05M views) and the "French Quiz" with Chris Pratt in Tokyo (403K) — position Konbini as the editorial voice of the French conversation.
McDonald's partnership drives organic content. @thomasyapas (957K) and @keonii_ (349K) both created food-focused content around the Mario Galaxy McDo menu. Star-shaped nuggets and popcorn McFlurry generated authentic enthusiasm.
McFly et Carlito Universe contributed an unboxing of the collector's box set (452K views), reaching the core French YouTube-native audience on Instagram.
TF1+ and Ecran Large represent traditional French media coverage, with TF1+ at 94K views and Ecran Large at 13K — demonstrating how institutional media lags behind creator-led content in this market.
25.8% of All Videos Are Invisible
To Traditional Search.
Shadow Reach represents video content that cannot be found through caption-based text search alone. These videos are only discoverable through visual AI (poster recognition) or spoken word transcription.
| Creator | Views | Found Via | Why It's Shadow |
|---|---|---|---|
| @uipmalaysia | 11.8M | AI Vision | Caption in Malay. Poster visible in video frames. |
| @thevoicekids | 9.1M | AI Vision | German music show. Mario Galaxy poster in background. |
| @ibarrechejavier | 4.2M | Spoken + Vision | Full spoken review in Spanish. Caption is a thematic list, no movie title. |
| @fandango | 3.7M | AI Vision | Yoshi first-look. Caption uses hashtag only, no searchable text. |
| @karissaeats | 3.5M | Spoken Word | Food unboxing. Mentions Mario Galaxy in speech, not caption. |
| @herranwalt | 2.0M | Spoken Word | German news roundup. April events include movie, only mentioned verbally. |
| @fivebelow | 1.6M | Spoken Word | Retail merch showcase. Galaxy mentioned in voiceover. |
| @jair.espinosam | 1.4M | Spoken Word | Mario Bros history video. Galaxy movie discussed in speech only. |
| @universalpictureshk | 1.3M | AI Vision | Hong Kong release. Caption in Chinese characters only. |
The most impactful shadow reach videos are often the highest-value content: a 3.7M-view Fandango first-look, a 3.5M-view food creator unboxing, an 11.8M-view regional distributor promo. These are exactly the videos brands and studios need to track — and they are completely invisible to legacy tools.
Only Oriane Sees
The Full Picture.
Traditional social listening tools search captions and hashtags. Oriane indexes video at the frame level — vision, audio, and text combined — to surface the content that matters most.
🔍 AI Vision Search
Oriane's computer vision engine recognizes brands, products, logos, and cultural references inside video frames. A Mario Galaxy poster in the background of a German music show? A Yoshi plush in a lifestyle vlog? Vision search finds it — even when the caption says nothing about Nintendo.
→ 28.4M views from vision-only discoveries
🎙️ Spoken Word Transcription
Oriane transcribes and indexes every word spoken in every video, across 50+ languages. When a creator says "Mario Galaxy" in a review but writes "my honest take on this movie" in the caption — Oriane still finds it. This is the largest single source of Shadow Reach content.
→ 57.3M views from speech-only discoveries
📝 Caption & Hashtag Search
The baseline layer. Every social listening tool does this. Oriane does too — but treats it as just one of three discovery dimensions. Caption search alone misses 25.8% of relevant content.
→ 574.9M views from caption-matched content
🧠 Multimodal Intelligence
The real power is combination. When a video shows the Mario Galaxy poster (vision), the creator discusses it in German (speech), but the caption is about "April events" (text) — only a multimodal system connects all three signals. Oriane is that system.
→ Zero caption match for these videos