90 days · Feb 14 — May 1, 2026 · Instagram & TikTok
The world is talking about Carolina Herrera.
Across 1,290 creators in 21 languages, the brand earned 478.1M views and 16.8M reactions in 90 days. La Bomba landed. Good Girl Lip Oil quietly went viral. And more than half of it never appeared in a single hashtag.
The headline
La Bomba was the launch of the quarter. Good Girl Lip Oil was the surprise.
Four of the top ten videos by reach are dedicated to the new La Bomba fragrance, with paid creator partnerships visible across English, Spanish, French and Portuguese audiences. Meanwhile, a single TikTok by @sogarico about the Good Girl Lip Oil hit 14.4M views on its own. Together the Good Girl universe (classic, Blush, Lip Oil, Very Good Girl, Jasmine Absolute) accounts for over 155.0M views in 90 days.
The breakdown
What's driving the conversation
Owned vs earned
The brand posts. The world amplifies.
Carolina Herrera's own accounts published 182 of the 1918 videos analysed. The remaining 91% came from creators, fans, retailers and media. Earned views outnumber owned views 4.5 to 1.
Voices · creators & media
1,290 people chose to talk about Carolina Herrera.
Mega creators give scale. Mid-tier creators give engagement. Media accounts amplify. Here is who shaped the conversation in 90 days.
The breakout videos
Top 12 videos by reach
The biggest performers of the quarter. La Bomba paid campaigns dominate the top of the list. Organic Good Girl content keeps showing up too.
The perfect scent to describe ME: @Carolina Herrera La Bomba! #fyp #perfume #labombacarolinaherrera
La BombaO Lip Oil de @Carolina Herrera já me conquistou por aqui <3 Eu não só adorei essa proposta de aplicador em "espátula", como tô amando pendurar na minha bolsa como acessório! E a...
Good Girl Lip OilWho doesn’t want to feel La Bomba ?! the new fragrance by Carolina Herrera🦋 #LaBomba @Carolina Herrera
La BombaCreamos un look inspirado en “La Bomba” de Carolina Herrera @Carolina Herrera #LaBombaCarolinaHerrera #ad
La BombaStep into spring with a new signature scent. From fresh everyday picks to bold, occasion-ready fragrances, discover Calvin Klein, Carolina Herrera, Montblanc, and the newest from...
Brand-level / Fashionthis either makes comple sense or no sense at all
Shadow reachLa Bomba - a celebration of femininity🦋💞♥️@Carolina Herrera #labombacarolinaherrera #carolinaherrerapartner 🦋💞♥️
La BombaPublicité * Le Good Girl : Mon indispensable de tous les jours pour une touche de féminité @Carolina Herrera #goodgirl
Good GirlJour de shooting accompagné du parfum que j’emmène partout ✨ @Carolina Herrera #goodgirl
Good GirlFinale at Fall 26 by Creative Director Wes Gordon #CarolinaHerreraFall26 #NYFW
Brand-level / FashionThis is definitely for the girls who want to smell vibrant and colorful #AD Get this now at Sephora or through my Sephora Storefront! @Carolina Herrera #LaBombaCarolinaHerrera...
La BombaHe estado descubriendo el nuevo Good Girl Jasmine Absolute de @Carolina Herrera ✨🤭 Un gourmand floral cálido y femenino con notas de jazmín, mandarina, black currant y tonka bean…...
Good GirlThe amplifiers
Top creators by views earned
Earned media only. Excluded Carolina Herrera owned accounts. Sorted by cumulative views in the period.
| Rank | Creator | Platform | Videos | Followers | Views |
|---|---|---|---|---|---|
| 1 | @katie.org | TikTok | 2 | 1.8M | 15.8M |
| 2 | @sogarico | TikTok | 1 | 444K | 14.4M |
| 3 | @minazibayi | TikTok | 1 | 1.2M | 12.5M |
| 4 | @by.martao✓ | TikTok | 1 | 2.3M | 12.4M |
| 5 | @macys✓ | TikTok | 1 | 503K | 9.1M |
| 6 | @the.rebel.kid✓ | 1 | 4.5M | 8.9M | |
| 7 | @kylievolkers | TikTok | 2 | 241K | 8.1M |
| 8 | @myrabelleeee_ | TikTok | 3 | 414K | 7.7M |
| 9 | @helena.bu1 | TikTok | 1 | 306K | 7.2M |
| 10 | @.shada | TikTok | 1 | 101K | 6.5M |
| 11 | @andreaiescorcia | TikTok | 3 | 2.7M | 6.4M |
| 12 | @sollpenamakeup | TikTok | 1 | 7.2M | 5.6M |
| 13 | @by.imanx✓ | 2 | 2.6M | 5.2M | |
| 14 | @valentinaferrer✓ | TikTok | 1 | 4.0M | 5.1M |
| 15 | @disfragancias | TikTok | 3 | 426K | 5.0M |
@katie.org and @minazibayi reached over 12M views each on dedicated La Bomba content. @sogarico's single Good Girl Lip Oil video hit 14.4M with 199K likes — the highest engagement-per-view ratio in the top 10.
The earned media reality
Mid-tier creators do more of the talking than anyone realises.
Creators with 100K to 1M followers produced 971 of the 1,918 videos and 248.5M views — more than every other tier combined. The mega-creator tier (10M+ followers) published just 17 videos. Where the brand shows up most is not at the top of the pyramid.
Creator tiers
Where the reach lives
Distribution of videos and views across creator follower bands
Owned content
What the brand itself put out
Finale at Fall 26 by Creative Director Wes Gordon #CarolinaHerreraFall26 #NYFW
OwnedIntroducing Matryoshka Pocket Bag. Crafted with intention. Defined by refined simplicity. Inspired by modern femininity. Handcrafted in exclusive Olivo leather, it reflects the many layers of women wh
OwnedMi morning routine siempre con Ultra Fluid Oil Control de @Eau Thermale Avène 🫰🏻 🔛 #UltraProtection #AveneMX #Publicidad
OwnedA donde creen que me voy de viaje con mi nueva maleta 🤭? @Coppel #Coppel #StarTravel #SemanaSanta #Publicidad
OwnedHandcrafted in exclusive crackled Abedul leather, Bimba evolves with every use—shaping a personality that's entirely its own. Defined by daring softness, meticulous craftsmanship, and an attitude that
OwnedGirl meets bag. But it's not just any girl. And it's definitely not any bag. Introducing model Rebecca Longendyke & Matryoshka Pocket Bag. A perfect match made in our Leather Atelier. @rebeccalongendy
OwnedTu amiga con paladar de niña de 5 años 🤣 #humor #comedia #amigas #amiga #comida
OwnedMi modo tú dijiste 🤣 #humor #comedia #novio #parejas #novia
OwnedProducts · what people are reviewing
La Bomba landed. Lip Oil surprised everyone.
Carolina Herrera has a portfolio of fragrances, but the conversation right now is concentrated in three places: the new La Bomba launch, the Good Girl extended universe, and the resilient classic 212.
The new launch
La Bomba: the campaign of the quarter
Across 112 dedicated videos in 90 days. The campaign reached audiences in English, Spanish, French, Portuguese and Italian simultaneously. Four of the top ten videos by reach in the entire dataset are La Bomba pieces, with clear paid-partnership signals (#ad, #carolinaherrerapartner).
Likes per view on La Bomba content. Healthy for a fragrance launch driven by big-creator placements where view counts inflate engagement ratios. The proof is in the comments: people are noting the bottle, the scent, and the marketing.
The franchise
The Good Girl universe
Good Girl is the matriarch of the Carolina Herrera fragrance line. The franchise now includes Good Girl, Very Good Girl, Good Girl Blush, Good Girl Lip Oil and Jasmine Absolute. Together they account for 155.0M views across 582 videos.
Good Girl
The stiletto-shaped icon. Still the most mentioned fragrance in the dataset. Used by creators as a daily signature scent.
Very Good Girl
The deeper, darker sister. Drives strong long-form review content from fragrance accounts.
Good Girl Blush
Lighter, fruitier extension launched recently. The Polka Paradise edition appears across Spring-themed creator content.
Good Girl Lip Oil
A genuine viral surprise. @sogarico's single video about the spatula applicator reached 14.4M views and 199K likes — the highest engagement video in the dataset.
The rest of the catalogue
Beyond Good Girl
212
The long-running 212 line keeps generating organic conversation across Spanish-speaking audiences. Mostly driven by creator reviews comparing variants (VIP, Sexy, Heroes).
Bad Boy
The lightning-bolt bottle appears in masculine fragrance reviews and gift-guide content. Smaller footprint but consistent presence.
Herrera Confidential
A niche luxury line. Very few videos but high-value placements in fragrance-connoisseur content. Selective discovery rather than mass-market.
The fashion conversation
NYFW Fall 26 by Wes Gordon was the brand's biggest owned moment.
The Carolina Herrera Fall 26 runway finale, posted on @carolinaherreraofficial, reached 7.1M views — the largest single owned-media video in the dataset. Fashion content reaches further when the brand puts its own name on it. Fragrance reaches further when creators do.
Conversation · 48,879 comments parsed
What people actually said in the comment sections.
Across 48,879 comments parsed from the dataset, 777 explicitly named Carolina Herrera or one of its products. Here is what they were talking about.
Pure obsession
Comments where people declare their love for the brand or a fragrance
Me encanta 🙌🏽🙌🏽 todo el éxito para Guillermo Herrera. 🙏🏽
Este vestido quedó simplemente hermosísimo, felicidades...lo que no entendí es, cómo para un comercial de Carolina Herrera, ellos no usan su propia colección... Esto es un gran logró, las oportunidades van hacer grandiosas.
LORENA HERRERA LE ARREBATARÁ EL PRIMER LUGAR A FABIO LANGOSTINI, GUARDEN MI COMENTARIO. TEAM LORENA HERRERA 😎. ELLA SÍ ES FAMOSA AL IGUAL QUE LAURA ZAPATA Y LUPITA JONES
la bomba es horrible solo el frasco es hermoso
soy la única que quedó enamorada de La Bomba?
que brijido como lo que uno siente ediondo otras lo aman...yo por ejemplo los peores que he olido es el divine y la bomba me costó sacármelo de mi cuerpo no podía creer el olor tan malo pero me sorprende que otras narices le gusten...
How it smells
Olfactory descriptions, comparisons and reactions
La bomba huele riquísimo, como a mujer adinerada e inolvidable. Definitivamente ella tiene gustos muy económicos y le gusta oler a lo que huele todo el mundo 😅
Wow, one dethroned Very Good Girl Elixir!!! Going to have to give that one a smell
Con razón sentía que esa canción de Eddy Herrera se me hacía conocida!!!
la bomba de Carolina Herrera huele igual al aromatizante que tiene palacio de hierro
La bomba huele a perfume barato a ambientador de casas
Good Girl Jasmine Absolute is soooo good! Unfortunately the scent didn't last so I returned it. Swiss Arabian vanilla 01 smells pretty similar.
A gift
People talking about gifting or receiving Carolina Herrera
En Megaplaza yo estoy dando regalos si compran productos de Carolina herrera en el mall event 🥺
Gift it to my bestie she loves Good Girl 👏👏👏🥰🥰🥰
Amo el elixir lo tengo pendiente, de momento tengo el clásico good girl
el toy es un perfume para niñas , el Yara me gustó en su momento pero no es tan elegante. la bomba me encanta aunque si es cierto imaginé algo más fuerte con más actitud. el santal depende mucho del pH..
el chef herrera bien rasuradito por presentación en cocina chef., bravooo
Carolina Herrera Venezuela presente en tu pinta...
On the price
Comments about cost, value and accessibility
Cuando dijo no usaría la bomba de carolina herrera chao
$16,000 por un vestido personalizado,hecho por una diseñadora de modas profesional está barato! Lo realmente ridículo es pagar por un blusa Carolina Herrera hecha en serie,mucho más cara .
Se dice Herrera no Heurreura, es Carolina Herrera Venezolana
Es nuestra carolina herrera mexicana , que no joda , tu eres lo máximo 🫶🏼
POR CIERTO HAY UN STAND ENORME DE CAROLINA HERRERA EN CC. PARQUE CERRO VERDE!!! PUEDEN IR Y TOMARSE FOTOS ASI:
carolina herrera es pura marca diseña y los demás cosen RUTH ES DISEÑADORA COSE Y NOS DA TIPS DD COSTURA Y TIENE PASIENCIA . GRACIAS
Buy intent
I want this. I need this. Where do I get this.
“I need you to be a good girl” IM SATTT.
"chat I'm gunna need you to be a good girl"
chat I need you to be a good girl me:
"chat I need you to he a good girl" i started screaming [sticker]
"I'm gonna need you to be a good girl" I'm sat
“Chat I need you to be a good girl” 😳 OH WE GETTIN THE FAN SERVICE AS WELL?!
Compared to
Comparisons with dupes, alternatives and other fragrances
la bomba de Carolina Herrera huele igual al aromatizante que tiene palacio de hierro
But is it better than good girl traditional?
Good Girl Jasmine Absolute is soooo good! Unfortunately the scent didn't last so I returned it. Swiss Arabian vanilla 01 smells pretty similar.
Do you have a dupe for good girl supreme by Carolina Herra
How do you like the new God Girl Carolina Herrera?
Yo le siento similar al carolina herrera la mariposa😍✌️👌🏼
Retail signals
Mentions of Sephora, Ulta, Macys, Douglas and other retailers
la bomba de Carolina Herrera huele igual al aromatizante que tiene palacio de hierro
The good girl supreme is my signature scent and now they have a warm gourmand?! Gonna have to hop by a Sephora soon 👀💖
I seen that good girl yesterday at Ulta but I thought it was just another limited edition bottle , gotta go back to smell that!
I’m obsessed with the Carolina Herrera good girl perfumes. I hate blush though lol I need to RUN to Ulta and try this one
I just left Sephora and I loved Isla sirena, and Im agree la bomba is not good at all, terrible
Ulta just got the good girl fragrance and I love it
Geography & time
Spanish leads. English follows. The world is listening.
The conversation spans 21 languages and 90 days. Spanish-speaking audiences are the largest single bloc by both video count and views. The biggest spike was 2026-04-10.
By language
The linguistic map of Carolina Herrera
Spanish, English, Portuguese, French and Italian carry over 95% of the conversation by views. Carolina Herrera retains the strong Hispanic and Latin American footprint that defines the house.
Over time
90 days, day by day
Daily volume of views generated by videos published on each date. The largest single-day spike came on 2026-04-10 with 26.7M views from 32 videos. The early-April peak corresponds to the La Bomba launch wave.
By creator size
Reach distribution
Shadow Reach · the invisible majority
53.9% of the videos. 35.8% of the views. None of them tagged the brand.
Most listening tools search captions, hashtags and mentions. They miss everything else. Carolina Herrera was named in the spoken audio of 970 videos and appeared visually only in another 64 — together representing 171.0M views that the brand never had access to until now.
What text-based tools see
From 884 videos that explicitly name Carolina Herrera or one of its products in the caption, hashtags, mentions or bio.
What Oriane sees
Additional reach from 1,034 videos where the brand only appears in the spoken transcript or on screen. A 56% uplift on what a traditional tool would have surfaced.
Why this matters
The most candid mentions never appear in writing.
When a creator says "I love this Carolina Herrera Good Girl Blush" on camera but never types the brand name, they are giving you genuine, unprompted endorsement. That is the most valuable content for a brand. It is also the content that hashtag tools cannot find.
Real examples
Brand mentions found only in spoken audio
A selection of high-reach videos where Carolina Herrera or a product is named in the transcript but not in the caption, hashtags or mentions.
"Carolina Herrera, Good Girl Blush."
"Pati Mesa, Sammy Herrera, Starjuki, Mónica Rosales, Erlani."
"Carolina Herrera Good Girl Blush."
"Y este 16 al 20 de marzo tendrán cientos de productos de belleza con los mejores descuentos en marcas como Benefit, Stay Lauder, Clinic, Keras Taz, Eucerin, Carolina Herrera y muchas más a precios increíbles."
"Voy a empezar con este rosita y me lo voy a poner en toda la cuenca Este chocolate de Carolina Herrera."
"Like Superman flying through the sky and taking a base hit and an RBI away from Herrera."
"Como decía Carolina Herrera, una de las mejores diseñadoras de moda, el dinero no va con la elegancia."
"Junto a los hermanos Álvarez también salieron César Bravo y Enrique Peña Herrera, también procesados en este caso."
The split
Audio carries most of the shadow
Why Oriane
No other tool sees what people actually say and show on video.
Traditional social listening was built for text. It reads captions, hashtags and mentions. Oriane reads what happens inside the video: every spoken word, every visible product, every frame. That is why Oriane is the only provider that can surface Shadow Reach at scale.
Four pillars
How Oriane reads the invisible
Frame-level visual search
Oriane indexes every video frame and lets brands search by visual concept. Find the stiletto-shaped Good Girl bottle, the lightning-bolt Bad Boy flacon, or a runway finale by Wes Gordon. No caption needed.
Multilingual speech-to-text
Every video is transcribed in its native language. Search for "Carolina Herrera" once and recover spoken mentions across Spanish, English, French, Portuguese, Italian, Japanese, Korean and 15 other languages indexed in this dataset.
Full-text caption + comment indexing
Captions, hashtags, mentions, account bios and comment sections are all searchable. The classic surface layer that most tools claim to cover, done properly and combined with everything else.
One search, six filter types
AI Vision, Spoken Words, Captions, Hashtags, Published-by accounts, and Mentions. Combine them in a single query. Oriane's AI assistant translates plain English briefs into multi-filter searches automatically.
Versus the alternatives
What other tools cannot do
| Capability | Traditional listening | Hashtag trackers | Oriane |
|---|---|---|---|
| Captions, hashtags, mentions | ✓ | ✓ | ✓ |
| Spoken audio transcription, multilingual | · | · | ✓ |
| Frame-level visual recognition | · | · | ✓ |
| Comment-section indexing | · | · | ✓ |
| Logo and packaging detection | · | · | ✓ |
| Natural-language search briefs | · | · | ✓ |
The bottom line
Without Shadow Reach, you are missing 35.8% of your reach.
171.0M views about Carolina Herrera and its products would have been invisible to a traditional listening tool. Multiply that across every brand mention, every quarter, every campaign. The conversation about your brand is bigger than you think. You just need the right way to listen.