What 2.8 billion video impressions actually say
Disney owns the volume. Universal does not have a video conversation yet.
13,285 Disney parks videos generated 2.8B views in 90 days. Universal parks generated 12.7M across 155 videos in the same window. The Epic Universe brand is not yet a peer narrative on social video. The conversation Disney is preparing for has not actually started at scale.
Disneyland Paris is the surprise leader, not Magic Kingdom.
855 videos and 205M views, beating every US park individually. International properties are punching above their weight in the video channel. The question for Experiences leadership: is Paris over-indexed because of the booking.com Olaf campaign, or is this a structural shift in audience attention?
The comparison conversation is structurally tiny — and weaponized.
Only 70 videos in 90 days actually compare Disney and Universal parks side by side. That is the entire battlefield. But two of the highest-performing comparison clips push an "IP origin theft" narrative (Harry Potter, MGM Studios). The volume is small, the framing is durable.
The accessibility / underserved-audience creator lane is open.
Plus-size park-hoppers, neurodivergent travel creators, and large-family content are converting unusually well on Disney Cruise and Animal Kingdom content. Mid-tier (50K to 500K followers), high engagement, brand-positive. This is the partnership lane competitors have not yet noticed.
Where the 2.8 billion views actually went
Each video tagged by which property it mentions in transcript or caption. Multi-property videos counted in each. Sorted by total views over the 90-day window.
Every video where a creator put Disney and Universal on the same scale
70 clips in 90 days. Most lean head-to-head. A subset push a longer narrative arc (IP origin, missed deals). These are the receipts a research team can drop into a deck and have the room go quiet.
"Disney stole Universal's idea"
"Disney fumbled the Harry Potter deal"
"Disney World or Universal Studios? We're getting rid of..."
Spanish-language coaster ranking, both resorts
"Better than the Cozy Cone"
The lane competitors have not noticed yet
Filtered to creators with 10K to 500K followers, at least one Disney-related video over 100K views, and engagement rate above 5%. Surface sample. Full list of 30+ creators in CSV export.
What this dataset can answer next
Epic Universe opening week pulse
Re-pull the Universal corpus weekly through Epic Universe one-year anniversary in May 2026. Track week-on-week view share against Disney Parks baseline.
Per-attraction visual demand index
AI Vision searches with reference images of Tron, Cosmic Rewind, Galaxy Edge versus Stardust Racers, Ministry of Magic, Mine-Cart Madness. Rank attractions by filmed-content density per square foot.
Halloween Horror Nights vs Mickey's Not So Scary
Confirmation search session in August. Same methodology, different season. Measure spoken-audio share of voice as the seasonal events ramp.
Cruise Line whitespace map
Disney Cruise generated 22.5M views in 90 days, mostly on accessibility and large-family content. Worth a dedicated session before Destiny launches.
International parks attribution clean-up
Re-run the Disneyland Paris search with Mentions exclusion on bookingcom and verified brand handles. Isolate organic creator share from paid-distribution halo.
Negative-sentiment audit
Discovery search on parks-related complaint vocabulary (overpriced, ruined, disappointing, scam) across both resorts. Quantify the brand-safety floor video-side, not Reddit-side.